About

Hi, I’m Bernadette Blanchard — a UX Director, strategist, and occasional design detective.

For the last decade, I’ve helped enterprise B2B companies untangle their websites, refine their customer journeys, and turn digital sprawl into experiences that actually convert. My sweet spot? Translating complex offerings into clear, intuitive, and persuasive digital ecosystems that make both users and stakeholders happy.

I’ve partnered with brands across tech, healthcare, and finance, leading projects that span from site architecture and UX strategy to hands-on wireframes and prototypes. Whether it’s a full redesign, a portal refresh, or untangling content chaos, I thrive on simplifying the complicated.

What sets me apart?

• I think like a strategist but design like a craftsperson.

• I bridge the gap between data and design, ensuring decisions aren’t just pretty, but profitable.

• I’ve been on both sides of the table — as a UX leader inside global organizations and as a consultant guiding teams through change.

• And every so often, the work gets recognized — with industry awards for excellence in mobile apps, product launches, and enterprise site redesigns.

When I’m not mapping user flows, you’ll probably find me with paint on my hands (I’m also an artist), exploring Ireland and Europe or talking someone’s ear off about how AI is rewriting the playbook for UX.

While I am a digital nomad currently based in Dublin, I keep to Pacific Time hours (7am–3pm) so I can collaborate seamlessly with my U.S. clients.

If you’re looking to make your website a growth engine instead of a brochure, we’ll get along great. Let’s build something your prospects and customers actually enjoy using — and your stakeholders are proud of.